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Bridging the Gap: Why Companies Struggle to Engage with Charities
In recent years, the commercial sector has become increasingly aware of the importance of social impact and the need to improve their Environmental, Social, and Governance (ESG) credentials. Despite this growing awareness, many companies still struggle to effectively engage with… Read More
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Founder Interview with Peter Wallace – Turning pennies into pounds.
In this interview with Peter Wallace, CFO at SoGood Partners, he outlines the top 10 financial ratios every charity should track, with a strong emphasis on cash flow management for UK charities. Peter shares practical advice on reading charity accounts,… Read More
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Founder Interview with Dominic Winsor – Navigating Digital Transformation in the Charity Sector
Digital tools and platforms can help charities streamline their processes, improve fundraising efforts, and enhance digital engagement with supporters and beneficiaries. We asked Dominic Winsor, Product Director at non-profit start-up SoGood Partners, for his insight on how charities can best… Read More
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Founder Interview with Rob Geeson – Data-Driven Success
The potential benefits of digital transformation for charities are enormous. By leveraging digital tools and platforms, charities can optimise their operations, enhance donor engagement, and demonstrate their impact more effectively. SoGood Partners was founded to address this gap, offering donated… Read More
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Founder Interview with Paul Shang – Lessons from the Private and Charity Sectors
In over 25 years of navigating the intricate landscapes of both the private and charity sectors, I’ve gleaned invaluable insights that underscore the need for synergy between these seemingly disparate worlds. As the Co-founder and Managing Director of SoGood, a non-profit… Read More
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10 Inspiring Charity Marketing Strategies & Ideas
Independent PR and digital agency Kindred was set up 25 years ago with the aim of taking on projects that have a clear, positive benefit to either people or the planet. Since then, it has worked to tackle issues like… Read More
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The SoGood Charity Mapper: Making it easy to find local charities in the UK
Data capture and presentation is a real issue in the Third Sector. One glaring gap is the absence of a nationwide charity mapper that easily allows people to search what charities are near them and how they can get involved… Read More
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How CALM leverages pro bono agencies to build a brand
We spoke with Simon to ask him about CALM’s approach to working with pro bono partners – and his insights into how smaller charities can build fruitful, mutually beneficial relationships in the long term. Here’s 10 things we learnt from… Read More
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The SoGood Lens: Level up charity funding
Charities that are tackling some of the most pressing needs of people living in poverty are seriously underfunded in the UK – especially when compared to the most popular and well-known third sector organisations. Our focus is on making this… Read More
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Exploring the definition of a charity in the UK
Charities are vital to UK communities, but with so many operating, understanding the legal framework is essential. SoGood Partners is developing a classification system to group charities into logical segments with shared needs and interests, helping focus efforts. Read More