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Bridging the Gap: Why Companies Struggle to Engage with Charities
In recent years, the commercial sector has become increasingly aware of the importance of social impact and the need to improve their Environmental, Social, and Governance (ESG) credentials. Despite this growing awareness, many companies still struggle to effectively engage with… Read More
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Founder Interview with Peter Wallace – Turning pennies into pounds.
In this interview with Peter Wallace, CFO at SoGood Partners, he outlines the top 10 financial ratios every charity should track, with a strong emphasis on cash flow management for UK charities. Peter shares practical advice on reading charity accounts,… Read More
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The SoGood Charity Mapper: Making it easy to find local charities in the UK
Data capture and presentation is a real issue in the Third Sector. One glaring gap is the absence of a nationwide charity mapper that easily allows people to search what charities are near them and how they can get involved… Read More
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How CALM leverages pro bono agencies to build a brand
We spoke with Simon to ask him about CALM’s approach to working with pro bono partners – and his insights into how smaller charities can build fruitful, mutually beneficial relationships in the long term. Here’s 10 things we learnt from… Read More
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The SoGood Lens: Level up charity funding
Charities that are tackling some of the most pressing needs of people living in poverty are seriously underfunded in the UK – especially when compared to the most popular and well-known third sector organisations. Our focus is on making this… Read More
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Exploring the definition of a charity in the UK
Charities are vital to UK communities, but with so many operating, understanding the legal framework is essential. SoGood Partners is developing a classification system to group charities into logical segments with shared needs and interests, helping focus efforts. Read More
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How creative agencies can give back – and support the charity sector
To compete for attention and boost donations, small and medium-sized charities need high-quality marketing. With much creative talent in advertising, the answer is leveraging pro-bono partnerships with agencies keen to give back. Read More
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Charity funding: How charities can compete with purpose-led brands
Purpose-led brands are on the rise, but this blurs the line between charities and the private sector. For small charities, this confusion severely impacts awareness and fundraising — an issue that must be urgently addressed. Read More