Digital products designed with charities, for charities.
SoGood builds digital products that help charities operate more effectively, make better decisions, and demonstrate impact with less effort.
Every product we develop is designed in close collaboration with charities and grounded in real operational needs. Our focus is not on standalone tools, but on creating a coherent digital foundation that supports day-to-day work, strengthens accountability, and enables long-term sustainability.
Our product vision
Learn more about how our products deliver our social purpose
Much of the charity sector’s work is complex, high-volume, and difficult to measure. Activity is often captured across disconnected systems, informal tools, and manual processes, limiting visibility and insight.
Our product vision is to:
- turn everyday operational activity into structured, high-quality data
- make quantitative insight accessible without technical expertise
- support evidence-based decision-making at every level
- close the loop between delivery, learning, and improvement
We believe better systems lead to better data — and better data leads to better outcomes.
A data-centric approach by design
Data is not an output. It is built in from the start.
Quantitative data underpins decision-making in every mature sector. Charities should be no different. SoGood’s products are designed so that:
Data is captured automatically through normal use
Information is structured, consistent, and reusable
Reporting and analytics are a by-product, not a separate task
Insights can be generated in real time, not retrospectively
This allows charities to understand performance, communicate impact, and plan sustainably without adding to administrative burden.
Closing the loop
A core principle behind our product suite is closing the loop between:
- what charities do
- what social impact is delivered
- what effectiveness insight is produced
- what decisions are made to increase impact
Our products help charities:
- use data to inform operational decisions
- test what works and adapt over time
- evidence outcomes to funders and stakeholders
- reinvest learning into better delivery
This creates a virtuous cycle of improvement, rather than one-off reporting exercises.
Built for real-world charity operations
Practical, secure, and proportionate
We design products around how charities actually work — not how commercial software assumes they work. That means:
- intuitive interfaces that require minimal training
- security and data protection built in by default
- role-based access and clear governance
- mobile-first design where appropriate, supporting all popular mobile devices
- tools that scale from small teams to large organisations
Our goal is to reduce friction, risk, and duplication — not introduce new complexity.
Our technical and architectural principles
Everything we build is guided by a clear set of architectural principles:
- Simplicity over complexity: Straightforward systems that are easy to understand, use, and maintain.
- Data first: Structured data capture and processing underpin every product.
- Open standards and interoperability: Avoiding proprietary lock-in and supporting integration with other systems.
- Cloud-first, lightweight architecture: Scalable infrastructure with minimal local footprint.
- Transparency and documentation: Clear, well-maintained documentation to support trust, governance, and continuity.
These principles ensure our products are resilient, scalable, and aligned with the long-term interests of the sector.
Our product ecosystem
A growing suite of connected solutions
SoGood’s products address different stages of the charity operating lifecycle, including:
- visibility and discovery
- secure communication and collaboration
- operational insight and resource allocation
- sector-level data and research
Each product can be used independently, but they are designed to work together — creating a richer, more coherent picture of activity and impact over time.
SoGood Finder AI
Finder AI is SoGood’s data-driven charity intelligence platform, combining the most comprehensive database of UK charity information ever assembled from publicly available sources with an intuitive, user-facing application designed to unlock its value.
Developed over more than two years, it reflects our data-first approach — transforming fragmented public data into a single, structured foundation that can be explored through natural-language search, enabling analysis, visibility, and better decision-making for charities, funders, policymakers, and sector partners.
SoGood Community Platform
Community Platform is a secure communication and collaboration environment designed specifically for the charity sector. Built in close collaboration with charities, it replaces fragmented and informal tools (such as WhatsApp) with a purpose-built platform that supports safe coordination, clear governance, and structured interaction. By embedding data capture into everyday communication and activity, the platform turns operational collaboration into reliable insight — helping charities work more efficiently while strengthening accountability and safeguarding by design.