Marketing
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Bridging the Gap: Why Companies Struggle to Engage with Charities
In recent years, the commercial sector has become increasingly aware of the importance of social impact and the need to improve their Environmental, Social, and Governance (ESG) credentials. Despite this growing awareness, many companies still struggle to effectively engage with… Read More
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Founder Interview with Dominic Winsor – Navigating Digital Transformation in the Charity Sector
Digital tools and platforms can help charities streamline their processes, improve fundraising efforts, and enhance digital engagement with supporters and beneficiaries. We asked Dominic Winsor, Product Director at non-profit start-up SoGood Partners, for his insight on how charities can best… Read More
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How creative agencies can give back – and support the charity sector
To compete for attention and boost donations, small and medium-sized charities need high-quality marketing. With much creative talent in advertising, the answer is leveraging pro-bono partnerships with agencies keen to give back. Read More
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Charity funding: How charities can compete with purpose-led brands
Purpose-led brands are on the rise, but this blurs the line between charities and the private sector. For small charities, this confusion severely impacts awareness and fundraising — an issue that must be urgently addressed. Read More