Finance Director, Founder (Deceased)
I’m a seasoned CFO, having qualified with Ernst and Young and then expanding my horizons globally from Saudi Arabia to Argentina. I’ve occupied leading CFO roles in the advertising world with giants like Publicis and Dentsu, and I played a pivotal role in navigating Kadence through significant funding rounds.
Currently, I lend my extensive expertise in financial strategy, commercial management, M&A, and fundraising as a CFO or Board Advisor to various companies, including Mind of My Own and Thallo. As a Fellow of the Institute of Chartered Accountants and a holder of an M.A. in Modern History from St Andrews, my career bridges the realms of finance and technology, enriching my diverse and impactful portfolio.
Peter sadly passed away in June 2025 following a short illness.
Posts from Peter
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Founder Interview with Peter Wallace – Turning pennies into pounds.
In this interview with Peter Wallace, CFO at SoGood Partners, he outlines the top 10 financial ratios every charity should track, with a strong emphasis on cash flow management for UK charities. Peter shares practical advice on reading charity accounts,… Read More
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Charity funding: How charities can compete with purpose-led brands
Purpose-led brands are on the rise, but this blurs the line between charities and the private sector. For small charities, this confusion severely impacts awareness and fundraising — an issue that must be urgently addressed. Read More
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Why the third sector needs its own lexicon
Reducing waste in the third sector starts with a shared vocabulary. Inspired by how the private sector measures success, we propose a new lexicon to help charities measure performance, boost efficiency, and better articulate their impact together with our vision… Read More