We think a lot about social good and how best to create and deliver solutions with the most significant impact. We understand this is an evolving debate we want to participate in, so here is where we publish our thoughts. Engagement is welcome.
Latest posts
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Founder Interview with Peter Wallace – Turning pennies into pounds.
In this interview with Peter Wallace, CFO at SoGood Partners, we delve into the intricacies of charity finances and explore…
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Founder Interview with Dominic Winsor – Navigating Digital Transformation in the Charity Sector
Digital tools and platforms can help charities streamline their processes, improve fundraising efforts, and enhance digital engagement with supporters and…
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Founder Interview with Rob Geeson – Data-Driven Success
The potential benefits of digital transformation for charities are enormous. By leveraging digital tools and platforms, charities can optimise their…
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Founder Interview with Paul Shang – Lessons from the Private and Charity Sectors
In over 25 years of navigating the intricate landscapes of both the private and charity sectors, I’ve gleaned invaluable insights…
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10 Inspiring Charity Marketing Strategies & Ideas
Independent PR and digital agency Kindred was set up 25 years ago with the aim of taking on projects that…
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The SoGood Charity Mapper: Making it easy to find local charities in the UK
Data capture and presentation is a real issue in the Third Sector. One glaring gap is the absence of a…
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How CALM leverages pro bono agencies to build a brand
10 things we learned from Campaign Against Living Miserably (CALM) CEO Simon Gunning about working with pro bono agencies.
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The SoGood Lens: Level up charity funding
Charities that are tackling some of the most pressing needs of people living in poverty are seriously underfunded in the…
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Exploring the definition of a charity in the UK
The work that charities do is essential to communities all over the UK. With such a vast array of charitable…
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How creative agencies can give back – and support the charity sector
Small and medium-sized charities have to create high quality marketing if they’re going to compete in the attention economy, and…
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