Finder AI is SoGood’s charity intelligence platform, built to help people understand the UK charity sector through data.
Finder AI is SoGood’s data-driven charity intelligence platform, combining the most comprehensive database of UK charity information ever assembled from publicly available sources with an intuitive, user-facing application designed to unlock its value.
Developed over more than two years, it reflects our data-first approach — transforming fragmented public data into a single, structured foundation that can be explored through natural-language search, enabling analysis, visibility, and better decision-making for charities, funders, policymakers, and sector partners.
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In 90 seconds…
In this video, we walk through the key features of Finder AI and show how it can be used by charities, funders, and sector partners to explore and understand the landscape.
It brings together a large, structured collection of publicly available charity information and makes it easy to explore through a simple, user-friendly interface. Using natural-language search, users can quickly find insights that would otherwise be buried across multiple sources.