A team personally invested in strengthening the charity sector
SoGood was founded by a group of digital, data, and commercial specialists who share the belief that the charity sector deserves better systems to support the vital work it delivers.
Our connection to social purpose is not abstract. It is shaped by direct experience working with charities, public bodies, and social purpose organisations — and by seeing firsthand how fragmented tools, limited data, and operational inefficiencies constrain impact.
Built through personal commitment
SoGood began as a founder-led initiative, developed alongside existing professional commitments. From the outset:
- the founders contributed significant time pro bono
- early work was undertaken without salary or commercial return
- product direction was shaped through direct engagement with charities
This commitment reflects a long-term view: building infrastructure that serves the public interest requires patience, credibility, and a willingness to invest personally before expecting results.
From conviction to company
That early conviction was shared by others. SoGood secured its first investors in record time, with backing from like-minded individuals who believed in the team’s vision, execution capability, and disciplined approach to building a not-for-profit technology company. This early investment enabled:
- the formal launch of SoGood as a company
- the development of our core data and product foundations
- the transition from concept to live, operating platforms
Investor support has allowed us to build with intent, while maintaining a clear focus on long-term social value rather than short-term return.
How we work
We combine:
- commercial-grade product and technical expertise
- a deep respect for the realities of charity operations
- a belief in data, evidence, and transparency
- a commitment to building systems that endure
As a not-for-profit company, any surplus is reinvested to improve our products, expand capabilities, and strengthen the sector’s digital foundations.
Meet our team
The core SoGood leadership team can claim over 100 years of collected experience in digital transformation and business optimisation roles in the commercial sector.