-
Bridging the Gap: Why Companies Struggle to Engage with Charities
In recent years, the commercial sector has become increasingly aware of the importance of social impact and the need to improve their Environmental, Social, and Governance (ESG) credentials. Despite this growing awareness, many companies still struggle to effectively engage with… Read More
-
10 Inspiring Charity Marketing Strategies & Ideas
Independent PR and digital agency Kindred was set up 25 years ago with the aim of taking on projects that have a clear, positive benefit to either people or the planet. Since then, it has worked to tackle issues like… Read More
-
How CALM leverages pro bono agencies to build a brand
We spoke with Simon to ask him about CALM’s approach to working with pro bono partners – and his insights into how smaller charities can build fruitful, mutually beneficial relationships in the long term. Here’s 10 things we learnt from… Read More
-
Exploring the definition of a charity in the UK
Charities are vital to UK communities, but with so many operating, understanding the legal framework is essential. SoGood Partners is developing a classification system to group charities into logical segments with shared needs and interests, helping focus efforts. Read More
-
How creative agencies can give back – and support the charity sector
To compete for attention and boost donations, small and medium-sized charities need high-quality marketing. With much creative talent in advertising, the answer is leveraging pro-bono partnerships with agencies keen to give back. Read More